What is Brand Transparency, and Why Do Millennials Want It?

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According to a recent study, 84% of millennials do not like or trust traditional advertisements. They don’t like feeling like someone is trying to sell them something. Since millennials distrust marketing, how can you market to them? To gain their trust, you need to establish brand transparency. In this week’s post, HSR Associates will be
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What Do Millennials Value in a Food or Beverage Brand?

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As we discussed in our blog about millennial food brands, millennials do more volunteer work than any other generation. They value their ability to make a difference, and they support brands that share these values. If you want your product to be successful, it’s crucial to capture this huge market. So, what causes are important
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Millennial Health Trends and the Food Product Industry

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As we talk about in our blog about Millennial food brands, you need to capture the Millennial market if you want your product to enjoy lasting success. One factor to consider when marketing to Millennials is that they are more concerned with healthy eating than any other generation. So, what kinds of foods are resonating
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Millennial Food Brands: How They Capture the Market

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Baby boomers are still the largest living generation in the United States – but their kids are poised to overtake them in 2019. These days, it’s impossible to market a new food product successfully without making sure to appeal to millennial consumers (ages 22-37). What makes this demographic tick? What captures their attention, and how
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Direct to Consumer Business Model: A New Way to Market

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Since the early 2000s, social media has become a fixture of modern life. Businesses can now communicate directly to their customers in ways previously unimaginable. This forges new pathways and possibilities for the direct to consumer business model (D2C). More and more new food companies are looking to gain grassroots support without spending big marketing
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How to Market a Food Product

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In our last few blogs, we’ve been discussing the complex sales development process and how to launch a food product. Samples, trade shows, PR, and more put your product on everyone’s radar, and the hype should be building significantly. How do you start closing the deal? In this week’s blog from the experts at HSR
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How to Sell Food Products to Supermarkets

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Last week, we discussed the role of sales development in how to launch a food product. While you’re busy distributing samples and sales literature, your food brokers should be busy putting the wheels in motion. They should be selling your food or beverage to distributors, retailers, and club stores. After all, one of your ultimate
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How to Launch a Food Product: The Role of Sales Development

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When it comes to how to launch a food product, effective sales development is critical to building a sales foundation for your new food or beverage. Many people find that they don’t know all the components of sales development needed to maintain momentum. That’s why it’s so important to work with expert food and beverage
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