Direct to Consumer Business Model: A New Way to Market

Category:
Since the early 2000s, social media has become a fixture of modern life. Businesses can now communicate directly to their customers in ways previously unimaginable. This forges new pathways and possibilities for the direct to consumer business model (D2C). More and more new food companies are looking to gain grassroots support without spending big marketing
Read More: Direct to Consumer Business Model: A New Way to Market

How to Market a Food Product

Category:
In our last few blogs, we’ve been discussing the complex sales development process and how to launch a food product. Samples, trade shows, PR, and more put your product on everyone’s radar, and the hype should be building significantly. How do you start closing the deal? In this week’s blog from the experts at HSR
Read More: How to Market a Food Product

How to Sell Food Products to Supermarkets

Category:
Last week, we discussed the role of sales development in how to launch a food product. While you’re busy distributing samples and sales literature, your food brokers should be busy putting the wheels in motion selling your food or beverage to distributors, retailers, and club stores. After all, one of your ultimate goals is probably
Read More: How to Sell Food Products to Supermarkets

How to Launch a Food Product: The Role of Sales Development

Category:
When it comes to how to launch a food product, effective sales development is critical to building a sales foundation for your new food or beverage. Without extensive experience, many people find that they don’t know all the components of sales development needed to maintain momentum. That’s why it’s so important to work with food
Read More: How to Launch a Food Product: The Role of Sales Development

Healthy Eating for the New Year: Preventing Diabetes

Category:
The New Year is nearly upon us, and for many people, that means New Year’s resolutions. One of your resolutions may be to eat healthier, especially if you want to reduce your risk for diabetes. Diabetes is the fastest growing health problem in America—it is causing large increases in healthcare costs and is even growing
Read More: Healthy Eating for the New Year: Preventing Diabetes

How to Get a Food Product Manufactured: The Role of Passion and Persistence

Category:
Are you wondering how to get a food product manufactured? Food and beverage product development is a very complex process that includes expert market research and professional package design. In this blog, HSR Associates discusses two surprising Basics for Success that are no less important than your marketing plan and pricing strategy: Passion and Persistence.
Read More: How to Get a Food Product Manufactured: The Role of Passion and Persistence

Press Release: Touchdown for HSR Associates

Category:
HSR Associates, food consultants specializing in developing and introducing new food products, has been appointed the Marketing and Sales representative for Eat the Ball USA. Eat the Ball® is an innovative Austrian company based in Salzburg that launched the world’s first bread brand in 2012 and established a new category of functional branded bread. The stated
Read More: Press Release: Touchdown for HSR Associates

The Role of Nutrition Labeling in Food and Beverage Product Development

Category:
These days, more and more people are carefully examining the nutrition labels on foods and beverages. The expert food packaging consultants at HSR Associates know that the nutrition label can be an opportunity to cement consumer loyalty and attract a certain market. It’s also crucial to adhere to the regulations for labeling. In this week’s
Read More: The Role of Nutrition Labeling in Food and Beverage Product Development