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Biodegradable Food Packaging Innovations to Watch

Published on Monday, 16 September 2019 19:51 Category: Blog

Go green or go home! As we learn more about the ways our waste harms the planet, we also discover new ways to help save it. Sustainability and environmentalism are hot-button issues for Millennials, who make up a huge market that you definitely want to capture. If you want your business to help the planet,

Millennials and Organic Food: What’s Trending?

Published on Monday, 16 September 2019 19:43 Category: Blog

Remember when kale suddenly became super popular among young people? What about avocado toast? Wouldn’t it have been great to have capitalized on those trends early on? At HSR Associates, we constantly analyze food trends so that we can predict what will take off next. Since millennials have so much buying power, it’s especially important

Beverage Packaging Design Trends to Follow

Published on Tuesday, 20 August 2019 13:10 Category: Blog

Just like food package design, beverage packaging design is a crucial part of product development. No matter how delicious your new beverage is, it can’t compete on the shelves without exceptional packaging. People often choose the products that jump out at them visually, so you need to know what kinds of designs are grabbing today’s

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How to Maximize Your Time and Productivity at Food Trade Shows

Published on Monday, 22 July 2019 20:28 Category: Blog

Have you ever heard the phrase, “What you put in is what you get out”? You could certainly apply this concept to food trade shows. You may be wondering whether going to trade shows is really worth it for your food product startup. Is there a way to make the most of the opportunity so

How to Price a Food Product Competitively

Published on Monday, 22 July 2019 20:22 Category: Blog

Have you ever seen a food or beverage priced so high you wondered why anyone would buy it? How about a product priced so low you felt like you were stealing something? It’s important to know how to price a food product so that you can stay competitive, net a positive return, and keep your

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Food Incubators and Food Labs: Are They Worth the Cost?

Published on Monday, 17 June 2019 13:22 Category: Blog

So, you have a great idea for a new food product. What’s the next step? Even if you haven’t been following our blog series, you can probably guess that developing a successful new food product is no piece of cake. It takes a lot of money, time, space, and expertise. You do have a variety

What Does it Cost to Launch a New Food Product?

Published on Friday, 24 May 2019 14:35 Category: Blog

Understanding the cost of launching a new food product can make or break you. Many new food companies fail because they lack adequate principal to launch and support the product. That’s why it’s important to hire a food business consultant with a good understanding of how much funding you need to succeed. This week, the

What is Brand Transparency, and Why Do Millennials Want It?

Published on Thursday, 16 May 2019 12:55 Category: Blog

According to a recent study, 84% of millennials do not like or trust traditional advertisements. They don’t like feeling like someone is trying to sell them something. Since millennials distrust marketing, how can you market to them? To gain their trust, you need to establish brand transparency. In this week’s post, HSR Associates will be

What Do Millennials Value in a Food or Beverage Brand?

Published on Monday, 29 April 2019 13:35 Category: Blog

As we discussed in our blog about millennial food brands, millennials do more volunteer work than any other generation. They value their ability to make a difference, and they support brands that share these values. If you want your product to be successful, it’s crucial to capture this huge market. So, what causes are important

Millennial Health Trends and the Food Product Industry

Published on Monday, 15 April 2019 13:47 Category: Blog

As we talk about in our blog about Millennial food brands, you need to capture the Millennial market if you want your product to enjoy lasting success. One factor to consider when marketing to Millennials is that they are more concerned with healthy eating than any other generation. So, what kinds of foods are resonating