Remember when kale suddenly became super popular among young people? What about avocado toast? Wouldn’t it have been great to have capitalized on those trends early on? At HSR Associates, we constantly analyze food trends so that we can predict what will take off next. Since millennials have so much buying power, it’s especially important to pay attention to their trends. In this week’s blog, we talk about millennials and organic food: why organic is trending, and how your startup can take advantage.
What’s the Appeal of Organic Food?
Millennials have tight budgets, but they’re willing to spend a little more on organic food. In recent years, people have grown more concerned about the health and environmental effects of pesticides, GMOs, and harmful chemicals. Therefore, organic foods enjoy many marketing advantages over other food products.
The organic food industry markets its products as:
- Healthier and better-tasting
- Supportive of small farms and businesses
- Better for the environment
- More humane
Millennials greatly value these qualities, so it’s not hard to see why they would be drawn to organic food products. If a product can be labeled organic, there is no reason not to play up this aspect.
What’s Trending in the Organic Food Industry?
Here are some important trends that you can use as inspiration for your food product startup.
Non-dairy milk
Millennials have been loving non-dairy milk options for nearly a decade now. Oat, hemp, almond, coconut, flax, rice, and other non-dairy milks greatly benefit, from a marketing standpoint, by being organic. If a consumer is trying to choose between two brands of oat milk, the organic label will give one of them a big boost.
Meatless alternatives
As we’ve seen with non-dairy milks, millennials are eating less meat and turning to vegan alternatives. (And when they are eating meat, they’re choosing more organic options!) You’ve probably heard of the Impossible Burger by now. A meatless burger is already more humane than a beef burger – being organic gives it another edge over competitors.
Probiotics
Probiotic yogurt burst onto the scene a little over a decade ago with big claims about its health benefits. Now, probiotic granolas and smoothies are enjoying a similar rise as millennial health trends. When consumers are searching for healthy new breakfast options, organic products are more likely to catch their eye.
CBD and hemp
From relaxing drinks to pain-relieving skincare, we’re just skimming the surface of how CBD can be used (and marketed). This trend will only grow. CBD is already capitalizing on the plant-based product trend; being organic is the cherry on top for a CBD product.
Learn More About Millennials and Organic Food at HSR Associates
When it comes to marketing opportunities, millennials and organic food seem to be a match made in heaven. What trends will take off next? An expert food product development consultant will make sure you are taking advantage of every angle when you market your food or beverage product.
HSR ASSOCIATES specializes in developing new food products and bringing them to market. We provide all the services necessary, from Kitchen To Marketplace. Contact us today at steve@hsrassociates.net.
More great ideas to come from our food product development experts! Stay tuned…………..