New Zealand Trade Development Board
As consultant to this agency of the New Zealand Government for three years, I helped support and guide New Zealand food and beverage exporters to greater success in the U.S. market while developing many promotional opportunities in the U.S. retail and foodservice marketplace. Product categories included bakery, condiments, frozen, seafood, dairy, meat, beer and wine, among others. As a result of my efforts, I increased forex (foreign exchange dollars) year over year to more than NZ$50 million in new export sales. I also designed and managed high profile events involving top executive chefs, and managed chain-wide promotions at several major grocery chains in the U.S.