Tommy Lasorda Sauces
We produced the successful nationwide launch of this high profile personality pasta sauce. Programs were put together featuring Tommy, the Los Angeles Dodgers, KABC Radio (their flagship station), and many of the ball players. Tommy always had a unique way of merchandising, and would often spin baseball stories for grocery buyers in the dugout after the game, while serving up fresh pasta with his famous pasta sauce. As a result of producing a major press party to introduce the product, Tommy and his pasta sauce received radio and TV coverage in 32 major markets within 5 days of launch!