how to launch a food product

When it comes to how to launch a food product, effective sales development is critical to building a sales foundation for your new food or beverage. Many people find that they don’t know all the components of sales development needed to maintain momentum. That’s why it’s so important to work with expert food and beverage development consultants. This is because they know the industry and are as passionate as you are about your new product.

As always, HSR Associates is here to help you get your product from the kitchen to the marketplace. In this week’s post, we’ll be highlighting a few keys to sales development that are needed to successfully launch a new product.


Now that your product is perfected, generous samples and product discounts ensure that consumers will remember and purchase it when they see it at the store. It’s crucial to have an efficient fulfillment process in place for samples and orders. Packaging, promoting, and fulfilling samples are processes that can bring your product launch down if they’re not a well-oiled machine.

Trade Shows

Trade shows are great opportunities to establish your brand and provide information and samples to consumers. Natural Products Expo, The Fancy Food Shows, Snaxpo, and PMA Fresh Produce Summit are all high-profile trade shows where your consultant can snag a booth. As a comprehensive consulting firm, HSR Associates consultants can even make all arrangements before, during and after the show. This includes managing the booth.

Publicity, PR, and Sales Literature

Trade shows help put you on the radar of thousands of consumers. PR and publicity keep the ball rolling throughout the entire sales development process and beyond. Food marketing consultants are experts at developing effective marketing and publicity materials. Whether at a trade show or elsewhere, you’ll also want detailed and useful sales literature that ultimately highlights the benefits of buying or investing in your product. Through your publicity efforts, customers and clients should be able to see your passion and want to invest in it themselves.


If you’ve never launched a food product before, you may overlook the role of warehousing. Food products need to be packaged, handled, and stored in specific ways. Your consultant can connect you with a nationwide network of food-grade warehousing options. They’ll help you find solutions that work for your unique product. Since most new food products initially are shipped in small quantities, we can even recommend fulfillment services to process and save money on shipping.

Product Liability Insurance

Product liability insurance protects you against anyone claiming personal injury or damages caused by your product. Tens of thousands of cases are filed every year. Therefore, as your samples and sales start to go out, it’s mandatory to protect yourself. We recommend a minimum of $2MM in product liability insurance, and we help our clients navigate the many insurance options available. This insurance is also required by most customers before they will list you for sale.

How to Launch a Food Product

The road to success in the food business can be rocky with lots of bumps. Our job is to smooth the process to achieve success. Looking for help with how to launch a food product, or have more questions about sales development? HSR ASSOCIATES specializes in developing new food products and bringing them to market. We provide all the services necessary, from Kitchen To Marketplace. Contact us today at

More great ideas to come from our food product development experts! Stay tuned…………..