Allergy Friendly Foods
Feeding children with multiple food allergies was a daily challenge for this client. Packaged meals that tasted good and were also free of all the 8 major food allergies just didn’t exist at that time. Working with the client’s recipe, we developed a line of healthy, tasty and allergy free ready-made dishes for children. We also created an animated character that was attractive to children, and became a brand as well, “Allergaroo”. The product was introduced in glass jars, and the client has since packaged it in “boil in a bag” pouches.