These days, more and more people are carefully examining the nutrition labels on foods and beverages. The expert food packaging consultants at HSR Associates know that the nutrition label can be an opportunity to cement consumer loyalty and attract a certain market. It’s also crucial to adhere to the regulations for labeling. In this week’s blog, we explore the role of nutrition labeling in food product development, and the current regulations governing labeling.
Food Labeling Basics
The most basic purpose of nutrition labels is to provide information that people need in order to make healthy choices. In 1990, the Nutrition Labeling and Education Act became a federal law that gave the Food and Drug Administration the authority to mandate nutrition labels. This law intends to help those with common health concerns such as weight control, and also those with diabetes, high blood pressure, or a special diet.
Rules and Regulations
The FDA lists many specific regulations for food labels. Here are a few key elements:
- All required label statements must be either on the principal display panel (PDP) or on both the PDP and front facing label (information panel)
- The statement of identity, or name of the food, and the net quantity statement or amount of product must be listed on the PDP
- Information not required by the FDA is considered “intervening material,” and cannot be placed within the required labeling on the information panel
- The name and address of the manufacturer, packer, or distributor must be listed on the label
The full regulations are complex, and you need more than a simple guide to fully comply. An experienced food product development consultant will help you meet the requirements for labeling your food or beverage.
Role of Food Packaging Consultants
The best consultants work closely with commercial chefs, copackers, and food science labs to navigate regulations while identifying marketing opportunities. For example, with so many health and weight-loss diets out there, many consumers choose foods that fit into these diets. A food packaging consultant understands the latest dieting trends along with food packaging trends, so they know how to market new food and beverage products to dieting consumers. The ketogenic diet encourages more consumption of healthy fats, such as those found in avocados, coconuts, seeds, and nuts. If your product can incorporate these types of fats as an ingredient, list them on the nutrition label, and feature them in the packaging information, you can appeal to consumers who follow this diet.
Expert Consultation from HSR Associates
If you want your new product to take advantage of the marketing possibilities of nutritional labeling while complying with FDA regulations, you need to work with the food packaging consultants from HSR Associates. HSR ASSOCIATES specializes in developing new food products and bringing them to market. We provide all the services necessary, from Kitchen To Marketplace. Contact us today at firstname.lastname@example.org.
More great ideas to come from our food product development experts! Stay tuned…………..