APPETIZER ADVENTURES
We worked with our client to create and produce an innovative frozen appetizer with flavors from throughout the world called Appetizer Adventures. They are convenient, hand-held, natural, vegetarian and healthy. Appetizer Adventures appeal to consumers who are adventuresome. Appetizers have become too "safe". Appetizer Adventures are different and unique! |
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MANICOTTA FROZEN CREPES
The re-invention of a classic Italian favorite. Our client, Italian Heritage Foods, came to us with a new twist on this Italian meal: three cheeses plus sauce inside a light crepe. From that basic recipe, we developed 6 flavors to introduce to the grocery and foodservice trade. There has been great demand from major food chains throughout the country. Currently in several regions of Whole Foods. |
LIFE FOODS VEGETARIAN DINNERS
Life Foods is the first frozen Gourmet Vegetarian Entrée. The recipes for six flavors were designed by Sisley Italian Kitchens, a 25-year old Restaurant chain in Los Angeles. HSR Associates commercialized the recipe for production and launched the products at Expo West, the largest natural products food show in the U.S. The products are currently being sold in specialty food and natural food stores in Los Angeles. |
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SPOONFUL OF FRUIT
This unique line of gourmet preserves has the highest fruit content and lowest sugar content of any premium product. Chunky and all natural. Excellent for breakfast, as a condiment for cooking and entertaining. Spoonful of Fruit comes in 7 delicious flavors and fruit blends, and is currently sold in Whole Foods and many other major markets. |
THAI FEAST GOURMET DINNERS
A famous Midwest Thai Restaurant asked us to commercialize three of their most popular Thai dinners, which were also healthy, all natural, gluten-free with no MSG and reduced sodium. This was a dramatic departure from most frozen Thai Dinners. Thai Feast Gourmet Dinners are currently going into national distribution. |
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LARK GARDENS
Developed by an Oregon restaurant, we helped them commercialize and bring to market a unique line of gourmet rice wine vinegars. All natural and heart-friendly, excellent for salads, fruit, marinades and sauces. Sold in grocery and foodservice. |
ALLERGY FRIENDLY FOODS
Feeding children with multiple food allergies was a daily
challenge for this client. Packaged meals that tasted good
and were also free of all the 8 major food allergies just
didn’t exist at that time. Working with the client’s
recipe, we developed a line of healthy, tasty and allergy
free ready-made dishes for children. We also created an
animated character that was attractive to children, and
became a brand as well, “Allergaroo”. The product was
introduced in glass jars, and the client has since packaged
it in “boil in a bag” pouches. |
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HAAGEN DAZS FROZEN DESERTS
This pioneer in super-rich ice creams with an exotic name,
but actually made by a dairy in New York City run by Reuben
Mattus, had become a hit in neighborhood gourmet stores. The
brand name was chosen for its old world tradition and
craftsmanship, but actually means nothing in any
Scandanavian language. Because of the high butter fat
content and low whipped-in air, people would bend their
spoons when serving, requiring us to post a notice on the
package “Please thaw to room temperature before serving”.
As their marketing agency, I packaged the product for
grocery and put the brand in the hands of leading food
brokers throughout the country, who helped make it the
leader in its category. In a few years, we helped build the
brand from $10 million in sales to $60 million. Our success
with the brand eventually led to its purchase by Pillsbury. |
PMS SNACKS
The concept was unique and zany. The brand was Pretty Mean
Snacks. The theme was “That Time? Your Chocolate”. The
market was millions of woman who can now enjoy a quality,
gourmet chocolate in sweet ‘n savory flavors to raise
spirits and dash those once a month blues. We branded,
packaged and copacked these flavors, which were sold in a
handsome tin to boutiques, gift shops and online. |
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CHEF AMERICA
We worked with their corporate marketing and sales staff to develop many
new flavors for both the retail and food service marketplace. This
included conducting focus groups throughout the country, designing new
packaging, developing merchandising and marketing materials, implementing
trade shows and sales incentive programs and strategic planning of food
service market segmentation programs for school lunch programs,
institutions and the military. |
TOMMY LASORDA PASTA SAUCES
We produced the successful nationwide launch of this high
profile personality pasta sauce. Programs were put together
featuring Tommy, the Los Angeles Dodgers, KABC Radio (their
flagship station), and many of the ball players. Tommy
always had a unique way of merchandising, and would often
spin baseball stories for grocery buyers in the dugout after
the game, while serving up fresh pasta with his famous pasta
sauce. As a result of producing a major press party to
introduce the product, Tommy and his pasta sauce received
radio and TV coverage in 32 major markets within 5 days of
launch! |
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CRUSTACEAN FOODS
This was the first line of retail products from the elegant
five-star Crustacean Restaurants in Beverly Hills, San Francisco
and Las Vegas. Working closely with the owners and Executive
Chef Helene An, we helped them craft a recipe for shelf-stable
gourmet sauces that was an authentic replica of the homemade
sauces prepared daily in their famous Secret Kitchen. We were involved in every detail of the product launch, including
production specifications, packaging, labeling, marketing
materials, trade show presentations, appointment of distributors
and brokers, and chain headquarter presentations. Secret Kitchen
Sauces has achieved distribution in major gourmet and natural
food chains in California and parts of the Midwest. |
GREAT
AMERICAN DUMPLINGS
This new
frozen appetizer is based upon a successful concept served in
a NY restaurant for many years --the traditional Eastern style
dumpling stuffed with Western-style flavors. We developed the
branding, packaging, commercial recipe and found a qualified
USDA copacker. |
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VEGGIE
GOURMET
The first line of gourmet frozen vegetarian burgers and
dinners, it includes 6 flavors of burgers, including unique
"stuffed" burgers and 3 flavors of dinners. Market research
indicated that VeggieGourmet tastes better than any other on
the market, and comes closest to the taste and texture of real
chicken and meat. We developed the brand, packaging and many
of the recipes. |
NEW ZEALAND TRADE DEVELOPMENT BOARD
As consultant to this agency of the New Zealand Government for three years, I helped support and guide New Zealand food and beverage exporters to greater success in the U.S. market while developing many promotional opportunities in the U.S. retail and foodservice marketplace. Product categories included bakery, condiments, frozen, seafood, dairy, meat, beer and wine, among others. As a result of my efforts, I increased forex (foreign exchange dollars) year over year to more than NZ$50 million in new export sales. I also designed and managed high profile events involving top executive chefs, and managed chain-wide promotions at several major grocery chains in the U.S. |
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